Pinpoint Predictive, Inc

Pinpoint Predictive has brought to market the first privacy-safe commercial applications of Psychometric AI-powered targeting and insights. Our Data Analytics Engine uses Machine Learning to transform surface-level behaviors into individual-level models of dozens of psychometric traits that are strongly rooted in the human constitution. These standardized traits are among the most powerful data known to science for predicting individual consumer perceptions and compelling your customers to action.

By comparison, lookalike audiences and retargeting are inherently backward looking. They don’t model the raw psychological signal or translate into better personalization. Other audience approaches on the market are based on a fundamental flaw: they assume that all individuals in a segment are exactly the same and interchangeable.

Pinpoint provides you with the industry’s only custom psychometric audiences that optimize around your ad campaign in a truly data-driven way. Our psychometric models distill 70 years of scientific research on the motivations behind consumer decisions. The efficacy of psychometric advertising has been verified by research at Cambridge, Wharton, Columbia, and Stanford Business Schools